社交媒体指南
Social media is user-generated web content that is highly available and collaborative. Social media allows conversations in a world-sized room. 任何人都可以加入. 每个人都可以加入.
Social media is distinct from industry media because it is user-generated. Therefore the public tends to trust and value social media differently than industry media.
Section 1 - Policies For All 社交媒体 Sites
欧文康考迪亚大学 prohibits the creation of unofficial social media pages that:
- Appear to represent the university.
- Use the 欧文康考迪亚大学 name and/logo or official university images on an unofficial, 未经批准的页面.
- “CUI”,“CU 欧文。”. “Concordia欧文。”, “欧文康科迪亚”, 康考迪亚大学欧文分校, “亚洲体育博彩平台, 欧文。”, “亚洲体育博彩平台 in 欧文。”, “亚洲体育博彩平台 California”
- Impersonate the university in any way.
社交媒体 Community Manager Policy
- Officially recognized 欧文康考迪亚大学 social media accounts must be reviewed, 批准, and created by the Office of Strategic Communications. These are the only accounts permitted to use an 批准 欧文康考迪亚大学 logo and to be a representative of 欧文康考迪亚大学.
- Each officially recognized social media account will have an assigned responsible administrator. Each administrator must read and sign this 欧文康考迪亚大学 社交媒体 Community Manager Policy and read the 欧文康考迪亚大学 社交媒体 Playbook. 欧文康考迪亚大学 social media account administrators are referred to as “社交媒体 Community Managers” (SMCM). They are responsible for managing, 保护, and promoting each account they administer in a manner consistent with the 欧文康考迪亚大学 社交媒体 Policy and Playbook, and that conforms to and does not conflict with 欧文康考迪亚大学’s mission, 愿景, 和价值观.
- SMCM shall create a LastPass® account to store all 欧文康考迪亚大学 social media passwords. Proper password security methods shall be used, 包括长度, 复杂性, and keeping passwords confidential. 社交媒体账户密码 may not be shared with anyone else without approval from the 欧文康考迪亚大学 社交媒体 Team. SMCM is responsible in the event that a social media account they administer is compromised and they must immediately notify the 欧文康考迪亚大学 社交媒体 Team.
- 社交媒体账户密码, 剖面图形, and email addresses may not be altered by SMCM without proper approval.
- Should SMCM privileges need to be transferred to another individual, SMCM shall notify the 欧文康考迪亚大学 社交媒体 Team two weeks prior. Social media accounts that are inactive for over six months may be deactivated.
- 不合适的, 进攻, 有害的, 非法内容, 未成年人的照片/录像, and partisan political matters may not be posted to any social media account. Content protected by FERPA or HIPPA may not be posted to any social media account. Tagging or @mention of students is not permitted. Content violating these standards must be immediately removed by SMCM, and may be removed by the 欧文康考迪亚大学 社交媒体 Team or other authorized 欧文康考迪亚大学 designee.
- 欧文康考迪亚大学 logos, 商标, 符号, and phrases will not be used outside of the social media account without written permission from the Office of Strategic Communications. 著作权法, 商标法, and other fair use of materials laws must be complied with at all times.
- SMCM may not run paid advertising campaigns, 主持直播流/事件, 主持人大赛, 创建gif, stickers or filters on/for social media without proper approval.
- Should the SMCM receive a negative comment or post on an account he/she is responsible for, SMCM shall refrain from engaging and send a screenshot to the 欧文康考迪亚大学 社交媒体 Team for next steps. For 博彩平台推荐, please include Sports Information Director.
- In the event of a 欧文康考迪亚大学campus crisis or public relations event, SMCM shall first notify the 欧文康考迪亚大学 社交媒体 Team of any comments or inquiries received to the account they administer before taking any action. If no response from 欧文康考迪亚大学 社交媒体 Team is received within two hours, refer all posts and comments to the main 欧文康考迪亚大学 social media sites (Facebook and Twitter) and/or to the 欧文康考迪亚大学 website unless other instructions are given. 在这种时候, SMCM shall follow the instructions given by appropriate 欧文康考迪亚大学 officials including Office of Strategic Communications personnel, 市场营销人员, 新闻主任, or designated Incident Command (校园安全).
- Failure to adhere to all the aforementioned standards and requirements may result in loss of privileges, 失去管理访问权限, removal from the position of SMCM, and potential disciplinary actions to the SMCM and/or club. For 欧文康考迪亚大学 employees (including student employees), disciplinary actions may also include termination of employment with 欧文康考迪亚大学.
评论指南
欧文康考迪亚大学 encourages thoughtful discussion, 辩论, and interaction among social media users. User comments are not screened prior to being published within the public forum. 正因为如此, 欧文康考迪亚大学 would like to remind its users of a few simple guidelines: 尊重 when publishing content. This includes recognizing that students, 教师, 工作人员, and the general public come from different backgrounds, 信仰, 和观点.
表达的观点, 投诉, or disagreements with another is accepted, but we ask that you do so in a constructive manner. 污秽的, 人身攻击, 威胁, 骚扰, 或者滥用内容, and 诽谤 comments about any person, 集团, organization or belief will be deleted.
欧文康考迪亚大学 will not allow for the commercial solicitation or promotion of products and will delete them from the account as necessary.
Any comments posted to a 欧文康考迪亚大学 social media account do not necessarily reflect the opinions or viewpoints of the University.
All comments and postings are subject to the social media platform’s 使用条款.
Section 2 - 欧文康考迪亚大学 社交媒体
责任
三思而后行. Social media sites are not “private” no matter how much they claim to be. 搜索 engines can find posts years after a publication date, comments can be copied and forwarded and archival systems save information even if the post has been removed or deleted. To learn more about this topic, read articles by Mashable and CNN.
You are responsible for your posts. You are responsible for anything and everything that you post on your own site and others. Courts have held individual bloggers responsible for comments deemed copyrighted, 诽谤, 专有的, 诽谤的, 或淫秽.
检查所有的事实. Before you make a post or comment check that you have all the facts. 如果需要,分享你的来源. If you make an error, correct it as soon as possible and make it public.
最佳实践
是真实的. Social media is all about people connecting with people. Remember to humanize your social media interactions. On social networks it is okay to use an exclamation point and phrases such as "check it out" rather than "read more."
是准确的. Make sure you have all of the facts before you post. Cite and link to sources whenever possible to help build a community. It also doesn’t hurt to spell-check your content before posting. If you make an error, correct it quickly and visibly. This will earn you respect in the online community.
尊重. Respect for the dignity of others and to the civil and thoughtful discussion of opposing ideas is critical. Feel free to 尊重ly disagree with a position but please do not propagate online confrontation as it reflects poorly on both the individual and 欧文康考迪亚大学.
是积极的. A good rule of thumb: if you would not say it in person, don’t say it online.
鼓励开诚布公的对话. Listen to people and respond to as many comments as possible with constructive feedback. Allow negative comments, delete the spam, and seek to respond rather than censor.
允许评论. 即使是负面的. A good philosophy for comments is to encourage thoughtful discussion, 辩论和不同的观点, with the understanding that all comments made must be civil, 尊重, and appropriate for your audience. 如果评论是下流的, 诽谤的, incite violence or are otherwise hurtful or hateful speech directed at either individuals or 集团s, 欧文康考迪亚大学 employees who serve as account administrators reserve the right to delete such comments. Look to the 欧文康考迪亚大学 社交媒体 Response Procedure for guidance.
资源
第3节-入门
申请帐户
Launching a new 欧文康考迪亚大学 social media network is a team effort and the 社交媒体 Manager is here to guide you through the process.
- 复习并填写表格 社交媒体 Assessment Worksheet.
- Meet with the 社交媒体 Manager for 欧文康考迪亚大学 社交媒体 Policy training.
- Along with the 社交媒体 Manager create a 策略.
- 关注社交媒体 指引及最佳实务 开始吧!
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Disclaimer: Some content has been adapted with permission from Colorado State University.